Meet Andrea – beauty enthusiast, working mum, and NYK1 founder with over 30-years’ experience in the industry – and her son, Josh, co-founder and CEO.

How It All Started...

Andrea has always been a passionate beauty enthusiast with a love for pampering others. She started her journey as a beauty technician and loved nothing more than making her clients feel happier, more confident, and utterly fabulous with her treatments.

One day, Andrea was in desperate need of a hair treatment but, being a busy mum of 4 children, she simply didn’t have the time to attend an appointment. She became determined to find a solution that would work with her busy schedule.  

Using her industry know-how, she tracked down an at-home Brazilian nano keratin treatment in the hopes that it would tame her frizz and help her to feel fabulous again. The results were amazing – just like she had been to a salon!

The Gap in the Market…

Andrea saw an untapped market – at-home beauty treatments that work! So, she developed a range of high-quality products, stylish packaging, and wrote fool proof instructions to help anyone (not just beauticians) complete beauty treatments at home. And that’s how NYK1 was born.

With the help of her son Joshua, Andrea started to sell her products online and transformed her garage into a bustling distribution hub. She worked tirelessly, pouring her heart into the business, packing orders every night, and staying up until the early hours to chat with suppliers all over the world. She survived on just 3 hours sleep each night, before her youngest children woke up.

Becoming a Global Beauty Brand…

By 2014, demand for her products had grown so much that Andrea knew it was time to elevate her vision. She acquired an office and warehouse space and embraced the birth of an international brand. Since then, NYK1 has grown to become the beloved global beauty brand it is today.

- Andrea

"As a busy mum with four kids, I know how easy it is to prioritise everyone else's needs above my own. But that’s why I started NYK1! No matter how hectic life gets, everyone deserves to look and feel their best. It's all about reclaiming our self-worth so that we can shine from the inside out!"

The NYK1 Way


We believe that confidence is the ultimate accessory and beauty radiates from the inside out. But when life gets busy, trips to the salon can get pushed to the bottom of the to-do list – we can’t justify the time or money involved, and our confidence can really take a hit. 

But, thanks to NYK1, you don’t have to spend a fortune to feel like a queen!

Our effective at-home beauty solutions are rigorously tested and actually work. So you can get salon-quality results at home, and for a fraction of the cost.

Every kit contains everything you need to get the job done, including step-by-step instructions to guide you through the process. And our standalone products work so well that you won’t be able to stop coming back for more!

So Now You Know – but don't just take our word for it! Our products have received over 60,000 5* reviews, been featured in Vogue, Elle & Good Housekeeping, and won over 14 awards.

Browse our before and after gallery now and see our remarkable results for yourself!


The NYK1 Difference


We’re elevating at-home beauty for everyone. That’s why every single NYK1 customer is treated with the same level of importance. 

We always go the extra mile and if you ever have an issue with one of our products, we promise to do our best to put it right. On the rare occasion that you’re not completely satisfied, get in touch or check our FAQs to learn more about our money-back guarantee.

We’re proud to keep you glowing with free UK delivery, easy returns and worldwide shipping options. Plus, everything we sell is 100% cruelty free!

We’re always adding new products to our range based on customer feedback, so don’t be afraid to get in touch with your game-changing ideas. And always keep your eyes peeled for new NYK1 additions!

Discover the power of self-love and self-care with NYK1. 

Browse our best sellers now and get the salon-quality results you deserve at prices you’ll love!

Best Sellers